Climate change is the defining challenge of our generation. While the problem seems overwhelming, individual action matters. Ectracc was created to empower people to understand and reduce their carbon footprint through everyday choices—what we buy, how we travel, and how we live.
We believe that making sustainable choices shouldn't require a PhD in environmental science. That's why we've built a free, easy-to-use carbon footprint tracker that provides instant insights through barcode scanning, travel planning, and lifestyle monitoring. Our goal is to make climate action accessible and actionable for everyone, from students in Dublin to professionals in London to families across Europe.
Every product scanned, every trip planned, and every sustainable choice made through Ectracc contributes to a global movement toward environmental responsibility. Together, we can make a measurable difference in fighting climate change—one purchase, one journey, one decision at a time.
A carbon footprint is the total amount of greenhouse gas emissions (measured in CO2 equivalent) generated by our actions and choices. This includes:
Emissions from production, packaging, transportation, and disposal of goods we buy. Food products typically range from 0.5-30 kg CO2e per kg, with meat and dairy having the highest impact.
Carbon generated by our travel choices. Flying emits ~250g CO2 per passenger-km, driving ~170g, while trains emit only ~40g and cycling produces zero direct emissions.
Energy use in homes, water consumption, waste generation, and daily activities. The average European generates about 8-10 tons of CO2e annually.
Understanding these emissions is the first step toward reducing them. Ectracc makes this complex data accessible through simple barcode scanning and intuitive visualizations.
Our carbon footprint calculations are based on scientific research and international standards including ISO 14040/14044 for Life Cycle Assessment (LCA). We use a comprehensive approach that considers:
We calculate product emissions using lifecycle assessment data covering:
Transportation emissions are calculated based on:
We source our carbon data from authoritative scientific and governmental sources:
Collaborative database with 2M+ products worldwide
UN climate science body providing emissions guidelines
Department for Environment, Food & Rural Affairs conversion factors
Environmental Protection Agency Ireland
Official EU environmental data
Peer-reviewed studies from universities and climate institutes
While no carbon calculation is perfect, we strive for the highest accuracy possible. Our data is:
Ectracc is optimized for users across Europe with enhanced support for:
Full integration with Irish Rail, Transport for Ireland (TFI), Dublin Bus, Irish Ferries, and local transport systems. Carbon calculations use Irish EPA data and Irish electricity grid carbon intensity (approx. 295g CO2/kWh). Coverage includes Dublin, Cork, Galway, Limerick, and all major Irish cities.
Integration with UK National Rail, Transport for London, and regional transport authorities. Uses UK DEFRA conversion factors for accurate emissions. Coverage across London, Manchester, Birmingham, Edinburgh, Glasgow, and all UK regions.
General EU support with country-specific electricity grid data, Eurostar routes, and major European transport networks. Product database covers brands available across Europe.
Your privacy is paramount. Ectracc is committed to protecting your data:
Full compliance with European data protection regulations
All personal data encrypted in transit and at rest
We never sell or share your personal data with third parties
Export or delete your data anytime
Questions about our methodology? Want to partner with us? Have feedback to share? We'd love to hear from you.
📧 support@ectracc.com
Ectracc • Making sustainable living accessible • Ireland, UK & Europe